White Horse Digital Marketing Work Earns Top International Creative Awards
White Horse, a 29-year old digital marketing agency specializing in the convergence of emerging and traditional media, received two silver awards from the Summit Creative Award competition for innovation and excellence in creativity.
Portland, OR (PRWEB) May 14, 2009 -- White Horse, a 29-year old digital marketing agency specializing in the convergence of emerging and traditional media, announced today the agency won two silver awards in the 2009 Summit Creative Award® competition, scoring higher than thousands of submissions from 26 countries.
"Receiving the Summit Creative awards underscores White Horse's ability to drive deep brand engagements through advanced tactics and new technologies that integrate on- and offline brand experiences," said Jennifer Modarelli, Principal and CEO.
The Columbia Pioneers of the Greater Outdoors online campaign, which received a silver Summit Award, conveys a strong brand message using an ambitious rich media digital advertising approach that integrates disruptive, expandable, and UGC (user-generated content) banners to drive traffic to the Pioneers of the Greater Outdoors area of Columbia.com. Spotlighting five pioneers, the campaign incorporated interactive product tools, video players, a nomination submission form, and social media elements that allowed users to view and contribute tagged content into YouTube, Flickr, and Vimeo feeds. .
White Horse received a second silver Summit Award for its collection of emerging media podcasts. The podcasts provide practical insights into how social media is transforming the customer/brand paradigm. In the Social Media Podcast Series, Eric Anderson, VP of Emerging Media, uses the science of game theory to develop a practical framework for marketers to make social media investments. Topics covered include branding through social media, nurturing a community, and social media measurement. You can download the podcasts from the White Horse site.
About White Horse
Founded in 1980, White Horse is a privately held digital marketing agency with headquarters in Portland, Ore. The agency provides digital advertising, Web site design, engineering, and emerging media services to national clients including Celestial Seasonings, Nike, KinderCare, Mountain Hardwear, and FEI Corporation.
For more information, call 1-877-471-4200.
About the Summit Creative Awards
The Summit International Awards (SIA) recognizes and celebrates the creative accomplishments of small and medium sized advertising agencies. Over the past fifteen years, the competition has established itself as the premier arbiter of creative excellence for such firms. It honors work with innovative and creative concepts and strong executions.
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