HDA, Inc. Plans Re-Design for Web Site
As consumers turn to the Internet for more purchases than ever, companies are constantly looking for ways to make their products and services stand out from the competition.
St. Louis, MO (PRWEB) May 6, 2009 -- As consumers turn to the Internet for more purchases than ever, companies are constantly looking for ways to make their products and services stand out from the competition. For a company to stay at the top of their industry, they must employ a stimulating, yet user-friendly Web site that's located on the front page of any search engine. HDA, Inc., a St. Louis-based distributing, merchandising and publishing company, is in the process of an extensive re-design to its current home plan site, www.houseplansandmore.com, to meet this need.
With more than 17,000 home plans available ranging from log home plans to bungalow house plans, users may find the task of searching for a new home a bit daunting. But with HDA's re-designed home plan web site, finding just the home plan you're looking for will be easier than ever. Consumers will be able to search by home plan style, size, estimated cost-to-build and over 90 design features that are included in popular homes being built today. A new addition to the web site is an area called My HPM.com that organizes all of the plans a customer has marked as one of their favorites, so they can be found all in one place. My HPM.com also allows favorite articles to be saved, organizes discount codes for when they're ready to purchase a house plan or other products and there's even a news feed so any news about the site and new information is clearly advertised. Another great feature is the ability for the customer to create their own catalog of the plans they're interested in building. It's a terrific way to get an instant comparison. This feature is also especially beneficial for builders who want to a quick and easy way to present house plans to their clients without the hassle of added work.
Plus, House Plans and More has taken the existing Photo Gallery and added a Video Gallery to give consumers a true feel for the home they are interested in purchasing. Visitors to the new site will be able to click on the Photo Gallery or Video Gallery to view all home plans with photos or videos available. When viewing a single plan, click on the camera or video icons to view available images associated with a particular home. It is a fun and simple way to take the customer on a virtual tour through their dream home.
"It's very challenging to create an aesthetically pleasing website that also provides all the elements that customers have seen in years past. We can't change the site completely or customers may become lost when things are not where they used to be," said Jenn Ernst, Marketing Supervisor at HDA. "We can, however, highlight competitive advantages and organize the site in a more efficient way."
With all of the additions and the web site's current features perfected, the re-designed website is sure to attract more and more visitors and keep its existing customers satisfied for many years to come. "Within the web world, e-marketing has never been more valuable, and over the past year, HDA's content-rich home plan site has hoisted itself to the top results in the major three search engines, Google, Yahoo! and MSN," said Sihn Starr Rossi, Webmaster at HDA. "With all of the additional features the re-designed site will be content-rich, more user-friendly and more unique than even the current one."
To visit the current web site, and to find more information about HDA, Inc., please visit www.houseplansandmore.com or call 314-770-2222. Look for the re-designed web site to be launched in June 2009.
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