Martha Stewart to speak at DeSilva + Phillips Future of Celebrity Media Conference
Martha Stewart will discuss her use of the Twitter medium at the upcoming DeSilva + Phillips, Mediabankers(tm) conference, The Future of Celebrity Media. This morning conference takes place before an invited audience May 14th at the Tribeca Film Center in New York, and other speakers include the most notable editors, executives and entrepreneurs of celebrity media both print and online. There is no charge for attendance, but space is limited and invitations must be requested from DeSilva+Phillips, Mediabankers, a leading media investment bank in New York City.
New York (PRWEB) May 4, 2009 -- DeSilva+Phillips, Mediabankers(tm) is pleased to announce that Martha Stewart, founder of Martha Stewart Living Omnimedia Inc. (mNYSE: MSO), is joining the distinguished media executives and entrepreneurs who will speak at the DeSilva+Phillips Future of Celebrity Media conference before an invited audience. The Future of Celebrity Media takes place May 14, 2009 from 8:15AM to 11:45 AM at the Tribeca Film Center in New York.
Best-selling author, award-winning TV host, magazine editor and entrepreneur, Martha Stewart has been an early adopter of many new-media technologies. Few have been as intriguing as Twitter, where Martha has quickly gained over 537,000 followers for her tweets. Martha will be speaking to the New York Times' David Carr about how she makes use of this white-hot medium, which has become a celebrity favorite.
The Future of Celebrity Media is chaired and organized by Ken Sonenclar, managing director and author of the new DeSilva+Phillips White Paper, "Lost in Transition: The Revolution in Celebrity Media" Conference speakers will take a hard look at the turbulent and fast-changing celebrity-media business - both the existing media franchises and the disruptors who seek to overturn them. The speakers are all leading editors, producers, and entrepreneurs from the print, broadcast, and online outlets for celebrity media. They will be analyzing the state of the industry today, and how its future is being revolutionized by changes in demographics, content, technology, and the overall economy. Besides Martha Stewart, the moderators and panelists include:
-David Carr, Culture Reporter and Media Columnist, The New York Times
-Henry Copeland, Business/Technology Chief, PerezHilton.com and Founder/President, Blogads
-Bonnie Fuller, CEO, Bonnie Fuller Media and HuffingtonPost blogger; formerly editorial director of American Media Inc and editor-in-chief of US Weekly and many other magazines
-Mark Golin, Editor, People.com
-Sibyl Goldman, VP and General Manager/Entertainment, Yahoo
-Dave Levine -- Senior Executive Producer, CNN Entertainment/Showbiz Tonight
-Fred Mwangaguhunga, Founder & Editor, MediaTakeOut.com (the most successful black and urban-oriented celebrity site on the web)
-Ben Williams, Editorial Director, New York Magazine's nymag.com
The program has three sessions:
1. Saving and Exploiting the Franchises. Magazines are the bedrock of celebrity media, and broadcast has enjoyed a long and profitable run. But now readership is sinking and advertisers are defecting, TV ratings are stagnant and online video poses a threat. How can traditional media save core businesses while exploiting new-media opportunities?
2. Martha Stewart discusses Celebrity Twitter with David Carr
3. The Disruptors: Upending Old Media. More than a thousand celebrity websites have exploded across the Internet, but few have established a unique identity or built reader loyalty. Ad spending is up but CPMs are dropping. Meanwhile, some web giants have only just discovered celebrity. And now mobile presents a whole new frontier. Who will thrive and who will dive in digital celebrity -- and how?
Registration and breakfast (from the Tribeca Grill) begins at 8:15, the program at 9:15 and concludes at 11:45.
There is no charge for attendance. The by-invitation-only audience is a select group of media executives and entrepreneurs from the traditional and digital media industries, and a scattering of media journalists. Space at the Tribeca Film Center is strictly limited, and requests for invitations -- together with full details -- should be directed to Sam Schulman, managing director, via email: Sam@mediabankers.com.
Ken Sonenclar's White Paper, "Lost in Transition: The Revolution in Celebrity Media," is downloadable at the DeSilva+Phillips Web site's report page.
About DeSilva+Phillips, Mediabankers(TM):
DeSilva+Phillips is a New York -based investment bank specializing in the media, digital media and healthcare communications industries. The firm provides M&A advisory and corporate restructuring services and private placements of debt and equity to the medical and healthcare media, magazine, Internet, newspaper, book publishing, trade shows & events, information, educational, and marketing-services industries. DeSilva+Phillips has completed more than 200 transactions since 1996, most recently the March 2009 sale of its client Microsoft's subsidiary FranchiseGator. For more information visit Mediabankers.com.
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