Healing Baskets Website Redefines the "Gift Basket" for Cancer Patients, Caregivers and Anyone Needing Support At a Challenging Time in Their Lives
A Boston company is redefining the gift basket market. "When trying to comfort a friend, too many flower arrangements, and over decorated baskets full of cheap generic fillers can have the opposite effect" says founder Caroline Cheshire. "Thoughtful is the only way to go and that's what we do best".
Manchester, MA (PRWEB) June 25, 2009 -- Recognizing that flowers just don't cut it when a friend is facing a fight for survival, on line gift retailer healingbaskets.com is about to celebrate it's 5th year in business. Healing Baskets is the only personal and practical website to serve those struggling to show support to a friend or loved one. Their unconventional gifts and "baskets" consist of hand-picked items chosen by the on-line consumer to ensure the most individualized and thoughtful gift, or chosen from a premade line. "We don't use cheap filers and we're not all cellophane and bows, because our friends deserve more" says Cheshire.
Caroline Cheshire, Owner Healing Baskets
"Until now, we haven't been taught what to do in these situations," says Caroline Cheshire, founder of healingbaskets.com. "Even though our hearts are in the right place, we often do nothing when a friend is going through a tough time, or send flowers because of the fear of 'getting it wrong'. The message we unwittingly send is that we don't care when in fact the opposite is true." "Healing Baskets have broken the mold. We have bold ideas for times when we need to be bold".
Being a friend takes work, notes Cheshire. Healingbaskets.com, with its broad assortment of practical, humorous, and inspirational gifts as well as its resource of Healing Words, takes a lot of the guesswork out of showing support. "People who visit our website will likely find things they had never thought of sending or saying to a friend dealing with cancer, an illness, a loss, divorce or any challenge for that matter. Instead of flowers, send 'From This Moment On' an inspirational basket for someone who has just received a cancer diagnosis. Armor them with everything they will need in the months ahead and for the journey they are about to begin".
Practical products run the gamut from Slumbercaps to keep bald heads warm at night, creams to alleviate the trauma of radiation, to books on how to tell a child that a parent has cancer, or how to 'Share the Care' for the caregiver. A plethora of inspirational music, books, pampering, and feel-good gifts are also available as well as other items made exclusively for the company. There are also humorous gift items for when appropriate because of the important role Cheshire believes humor plays in the process of healing.
Consumers can design their own "basket", purchase one of each sections premade baskets, or take their lead from one of the website's spirited themes including: Life's A Beach, When Life Throws You Lemons, or Hogs & Kisses which features an array of sweet, funny, comforting pig-inspired products.
"Traditional gifts like flowers just don't do it when you're facing the scariest journey of your life," adds Cheshire. "Knowing that a friend gets it, understands even a little of what you're going through makes that journey a little less scary, a little less alone. That's why I started healingbaskets.com. No one should have to go it alone."
Healing Baskets was launched in September 2004. The website address is www.healingbaskets.com.
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