Foremost Farms website redesign caters to cheese and dairy ingredient customers
The redesigned Foremost Farms website makes it easier for commercial dairy product and ingredient customers to find downloadable product and nutrition information, ingredient labels and recipes. The new website also showcases Foremost Farms' innovative custom dairy solutions, technical service and product development expertise available to key customers. A world-class supplier of premium Wisconsin cheese and dairy ingredients, Foremost Farms USA is a producer-owned cooperative located in the Upper Midwest.
Baraboo, WI (PRWEB) May 6, 2009 - Foremost Farms USA Cooperative, a world-class supplier of Wisconsin cheese and dairy ingredients, is pleased to announce a website redesign for foremostfarms.com. "The new site makes it much easier for our commercial dairy product and ingredient customers to find product and nutrition information," says Joan Behr, Foremost Farms' director of communications.
Foremost Farms new website makes it easier to find and download product information and ingredient labels.
"In a user study, customers told us they would value more detailed information and images of our Wisconsin cheese varieties, custom-made shreds, product functionalities and applications," Behr adds. "We've also added downloadable ingredient technical information, recipes and material safety data sheets. It's all more intuitive and easy to navigate."
Simple navigation through cheese and dairy ingredients
Customers can now easily access descriptions and pictures of Foremost Farms' entire line of premium-quality, all-natural Wisconsin cheeses. The cooperative's cheese products and brands include: Wisconsin Premium Cheddar Cheese, Premium Mozzarella Cheese, Provolone, Monterey Jack, Brick, Queso Quesadilla, 1950-127® Brand Cheeses and Shreds, Foremost Farms Brand Cheeses and Specialty Blends.
Dairy ingredient buyers will find more information on Foremost Farms' premium-quality dairy ingredients, as well as the cooperative's capabilities to provide innovative custom solutions and technical assistance. Dairy ingredients include dough conditioners, whey ingredients, milk replacer blends, edible lactose, pharmaceutical grade lactose and feed grade whey permeate.
The cooperative's ingredient customers span the globe, and include the food, pharmaceutical, infant formula and animal feed industries. "We invite food scientists, food industry and purchasing professionals to discover more about the optimum functionality, nutrition, texture and appearance of our ingredients," Behr says.
Easier access to Foremost Farms' technical expertise
In addition, customers can acquaint themselves with Foremost Farms' technical experts. "Our technology staff includes certified Wisconsin Master Cheesemakers, technical service specialists, product development experts and quality control managers," Behr explains. "Now our customers can see the people who help them formulate, test and perfect new cheese products and dairy ingredients."
Visitors to the website can examine the Foremost Farms applications lab, too. "Our technical service and product development specialists use the applications lab to customize solutions for key bakery, pizza and dry ingredient customers," says Behr. "The lab is designed to create and test world-class Wisconsin cheese and dairy ingredient formulations, functionalities and recipes." Located in the Foremost Farms corporate headquarters in Baraboo, Wis., the applications lab includes bakery development equipment, a "pizza room" and pilot scale dry blending equipment.
Also available is information on the in-house cheese pilot plant, located within Foremost Farms' dairy manufacturing facility in Reedsburg, Wis. "Our technical specialists use the pilot plant to run 100-pound test batches for cheese development projects," Behr adds. "It's equipped with a cooker and stretcher to perfect new product and make procedures. We use it primarily to help with our existing customers' new product ideas."
Better setup for member-owners
According to Behr, the new site design makes it easier for Foremost Farms' dairy producer member-owners to find their password-protected milk test results and management tools. "Our members can now access online bulk tank, cow and culture test results from their Blackberries."
The site also allows prospective dairy producer members to learn more about the benefits of membership. "From financial stability and worldwide market access to a modern, flexible plant network and forward-thinking executive leaders," Behr says. "We invite potential members to explore the site, and discover why we're foremost."
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