Reality Digital Shines the Spotlight on Online Video
Reality Digital, Inc., a proven leader of digital media solutions for global brands and their agencies, has announced the launch of Reality Digital Spotlight™, a new white-label online video platform for the management, distribution and socialisation of video library content.
London, UK (PRWEB) November 7, 2009 -- Reality Digital, Inc., a proven leader of digital media solutions for global brands and their agencies, has announced the launch of Reality Digital Spotlight™, a new white-label online video platform for the management, distribution and socialisation of video library content.
Spotlight extends digital media publishing to businesses and allows organizations to manage, publish, distribute and monetize their library of professional and user-generated video assets. Businesses with a wide range of digital media management needs can use Spotlight to help socialize their digital content, build viral buzz and create an engaged community around their brand in as little as 15 minutes.
Spotlight is a fully hosted platform that eliminates the need for technical or video expertise traditionally required to maintain a video management deployment and makes it easy for businesses to:
| | - Maintain a mini-social network for video or channel campaigns, via built-in comments, ratings and social distribution links;
- Develop new revenue models and generate incremental revenue on their library of professional content via video advertising;
- Distribute videos in playlists or through a brand's library of content;
- Accept user generated content from users through an upload API;
- Configure the media player designs and user interface to a business's brand specifications;
- Analyze their video and playlist performance to gather feedback on content programming and ensure maximum relevance to their customers; and
- Obtain affordable, unlimited access to all features, regardless of how much or how little is streamed.
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Spotlight supports the rigorous needs of businesses, including broadcasters, media and entertainment organizations, sports entities, publishers and brands that rely on video distribution as a core component of their day-to-day operations. Liaison with brands and agencies through the development phase of Spotlight revealed that the ability to easily and reliably distribute television and online content was a key demand. Spotlight's scalability and stability means businesses can now enjoy the ease-of use and worry-free maintenance that Spotlight's SaaS-based platform offers and can take advantage of a comprehensive feature-set that enables the ability to publish and deliver high quality video, professionally-produced or user-generated-content in a controlled manner, to any website in less than 15 minutes, creating the most impactful and participatory viewing experiences for their audiences.
Robert Proctor, Head of EMEA, Reality Digital said: "Our expertise in media management stems from the hundreds of social media initiatives we have deployed for some of the world's most recognized brands, which has helped us develop a keen understanding of what it takes to ensure a successful project. What we've found is that our customers want a single vendor that can provide a 'one-stop shop' for all their video management and community needs,"
Spotlight also provides socialization tools to execute viral campaigns and build communities around a brand's digital media library, directly in the player, and customize specific media properties, such as multiple bit rate encoding, metadata tags, bumper video and logo insertions, media scheduling, preview images, and more.
Robert Proctor continued: "We developed Spotlight to compliment our current social networking platform product line so that our customers could easily manage, distribute and socialize their video content from one vendor, while making their brand more relevant and interactive to their consumers."
Availability:
Reality Digital Spotlight is available to all current and new customers in October 2009. Pricing is based on usage and includes a monthly platform fee that includes some storage, a bandwidth delivery fee, and a storage overage fee. Those interested can visit http://spotlight.realitydigital.com or call 020 3178 5883 and sign up for a free 30-day unlimited access trial account.
About Reality Digital Inc.
Reality Digital, Inc. is a provider of enterprise-scale, online community software solutions for brands and businesses. The company's comprehensive family of products and strategic services enable global brands and agencies to socialize digital content and deliver more relevant and engaging community experiences to their customers. Reality Digital provides the building blocks needed for companies to manage, publish, distribute and monetize rich media on the web. Since 2003, the company has leveraged its core expertise in digital video to help leading global brands in media, entertainment, sports, travel and retail to drive brand recognition and deeper community involvement through social media.
Reality Digital has offices in London and San Francisco. For more information, please call 0203 1785 883 visit www.realitydigital.com.
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