BlackCollegeStuff.com Creates Largest Online Marketplace to Connect Suppliers of African-American Gifts and Consumers Around the Globe
BlackCollegeStuff.com has created the largest online collection of licensed Historically Black College and University (HBCU), Divine-9 Greek, Masonic, Buffalo Soldiers, Tuskegee Airmen, Negro Baseball, and other African-American products supported by a national network of suppliers. With a ten year track record, and recognized by BlackWebAwards as the top African-American Gifts Website, BlackCollegeStuff.com continues to improve its supplier and product offerings by discussing new ways to help suppliers extend their reach to grow their businesses by leveraging proven marketing concepts and advanced Web social networking technologies.
Durham, NC (PRWEB) June 20, 2009 -- BlackCollegeStuff.com has created the largest online collection of licensed Historically Black College and University (HBCU), Divine-9 Greek, Masonic, Buffalo Soldiers, Tuskegee Airmen, Negro Baseball, and other African-American products supported by a national network of suppliers. With a ten year track record, and recognized by BlackWebAwards as the top African-American Gifts Website, BlackCollegeStuff.com continues to improve its supplier and product offerings.
Many small even home-based businesses across the country have invested their creativity and resources to produce attractive products for the lucrative African-American market. Until now, they have had limited access to the widely dispersed target African-American audiences. Suppliers have primarily used expensive face-to-face marketing techniques in local markets, or invested heavily in travel and other logistics. "How to effectively replicate themselves is the challenge they face," said Earl Mathis, the President of BlackCollegeStuff.com. "Many suppliers want to improve their reach, but are often limited by time, money, knowledge and skills. BlackCollegeStuff.com provides suppliers with a cost-effective mechanism that leverages proven marketing concepts and advanced Web technologies to help them achieve their goals." Suppliers can not only leverage the power of the Internet, and the marketing and branding relationship that BlackCollegeStuff.com has established over the years. Those leveraging activities include:
| | - African-American online communities and social networking sites
- Black sports marketing and promotion companies
- Event sponsorship,
- Affiliate marketing,
- Catalog marketing (online and print), and
- Web, radio and television advertising,
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A key component of the brand development is relationship building with the black college community from pre-college to alumni. With key marketing relationships with firms such as Superior Sports Network, BlackCollegeStuff.com is able to increase its brand recognition and generate traffic to its marketplace. "Building and establishing a great partnership with BlackCollegeStuff.com empowers our viewers from all of our social networking websites to understand the brand awareness potential of how small and large business can connect and grow their businesses. If your company only wants to focus on traditional standards, then your company will only stay the same way with no growth, and that's a promise! If your company expects to be the best with unlimited social networking developments to future developments to the new tech age, then your company is expected to grow limitless, and that's a fact!", said K. Carrington-De'Laine, SBMC, Executive Director/Creator/Producer of Superior Sports Network.
"BlackCollegeStuff.com has raised the bar with innovative ways to help us reach our target consumers and penetrate deeper into the African-American marketplace," states Conrad Forbes, owner of Forbes Art Novelties, an Atlanta, GA based provider of HBCU and Divine-9 Greek merchandise. "We were already on the Web, but thanks to BlackCollegeStuff.com, we've seen our sales increase year after year, even through the ups and downs of the economy. It cost us very little to get started with BlackCollegeStuff.com, and we are well-positioned for growth with the addition of new products, creative marketing and increased revenue."
BlackCollegeStuff.com is motivated to work for its suppliers. It only receives a modest commission when its suppliers' product sells. BlackCollegeStuff.com provides support in the following areas:
| | - Custom catalog pages in the BlackCollegeStuff.com marketplace, including professional layout and product categorization to maximize sales.
- Merchandising (e.g. email campaigns, catalogs, promotions, etc.) to maximize sales
- Order and payment processing with notifications and reporting to each vendor.
- Acceptance of major credit cards / payment methods (VISA, MC, DISC, AMEX, PAYPAL) - Credit card and payment processing fees are paid by BlackCollegeStuff.com
- Customer relationship management via toll free telephone support and email.
- Additional services include: product digital photography / digital photo editing, special email marketing campaigns, product development and go-to-market consultation, merchandising analysis, fulfillment services, and printed catalog marketing;
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Visit BlackCollegeStuff.com to learn more about their supplier program
About BlackCollegeStuff.com:
Blackcollegestuff.com is an online marketplace of officially licensed HBCU, Divine-9 Greek, Masonic, Soldiers, Tuskegee Airmen, Negro Baseball, and gifts. It boasts over 2000 products including apparel (e.g. jackets, shirts, warmup suits, etc.), jewelry, leather products, spirit items (e.g. flags, pennants) and other accessories.
BlackCollegeStuff.com Contact: E. Mathis (919) 309-9126
About Superior Sports Network
Superior Sports Network, based in Huntsville, AL and Nashville, TN, has created a number of Sports Careers signature programs that are designed to mentor, inform, educate, and enlighten student athletes on athletic and non athletic sports career options. The Superior Sports Network Contact - K. Carringon-De'Laine (615) 752-2191
About Forbes Art Novelties
Forbes Art Novelties is an Atlanta, GA based provider of unique HBCU and Divine-9 Greek merchandise, such as afghan blankets, luggage tags, golf accessories, Greek patches, and more.
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