Exhibitgroup/Giltspur's "Social Media Recipe for Event Planning" Webinar Helps Marketers Mix Relevant New Media into Existing Event Programs
Attendees Learn Creative, Cost-Effective Ways to Engage Audiences in Productive Conversations Before, During and After Events
Chicago, Ill. (PRWEB) June 11, 2009 - Exhibitgroup/Giltspur (EG), a leading experiential marketing agency known for creating powerful brand experiences through exhibits and events, will host a "Social Media Recipe for Event Planning" webinar on Thursday, June 18 from 2 - 3 p.m. EDT. Award-winning creative director and social media expert, Scott Huber and Kelly Hoffman, senior marketing manager at EG, will discuss digital and social media strategies that improve brand awareness, online dialogue with prospects and customers, lead generation and event attendance.
"Events and other face-to-face marketing programs are amplified when coupled with the pervasive use and persuasive power of social media," said Huber. "Conversational consumer-generated content makes a serious impact on the way we experience and interact with brands. Marketers need to continue genuinely participating in this space, listening and responding appropriately, and connecting communities with relevant brand experiences."
Webinar attendees will learn the basics for selecting and using relevant social media tools to listen, share and engage with audiences around a brand event or experience. They will also review guidelines and elements of a digitally-infused event marketing strategy, including "netiquette," generating positive results and ROI, and the dynamics of key social media influencers within the marketing and event marketing space.
"One misconception around social media is that it's just another marketing channel - it's not," said Hoffman. "It's a collective conversation that lends itself to endless possibilities - and improved results - for today's experiential and event marketers. Marketers must continue to shift their thinking and strategy, as online audiences drive and shape brand conversations. Its time we engage on their terms and in their mediums, listening and inviting them to experience a brand both online and in person."
"Social Media Recipe for Event Planning" webinar will teach marketers and exhibitors to join in digital conversations, find their audience and grow their understanding of social media website communities like Facebook and Twitter. Participants can register for the webcast by visiting the registration page on the Event Marketer website. All attendees will receive a copy of the presentation for future reference and discussion within their daily marketing efforts.
About Exhibitgroup/Giltspur
Exhibitgroup/Giltspur (EG) is an award-winning experiential marketing agency known for creating meaningful and memorable connections between leading companies and their customers. By producing powerful brand experiences through exhibits, events, mobile marketing tours, permanent installations, and temporary retail environments, EG helps clients accelerate the sales process, deepen brand loyalty and deliver superior results. The company also creates branded entertainment experiences that surprise and delight audiences worldwide. Backed by the financial strength of its parent company, Viad Corp (NYSE: VVI), EG employs nearly 600 professionals in 28 client care centers throughout the world. For more information, please visit www.e-g.com
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