B2B Publishing Industry Luminary and Bizo Advisor Bill Furlong Joins Company to Run Business Development and Partnership Strategy
Bizo, Inc. the leading B2B audience targeting platform and advertising network, announced today that advisor Bill Furlong, the president and founder of SearchChannel and B2BWorks, and former managing director of Crain's BtoB Magazine, has joined the company full time as its VP of business development to build out Bizo's partnership strategies and focus on forging successful B2B industry partnerships.
Chicago, IL (PRWEB) June 10, 2009 -- Bizo, Inc. the leading B2B audience targeting platform and advertising network, announced today that advisor Bill Furlong, the president and founder of SearchChannel and B2BWorks, and former managing director of Crain's BtoB Magazine, has joined the company full time as its VP of business development to build out Bizo's partnership strategies and focus on forging successful B2B industry partnerships.
Furlong has served on the IAB board of directors for two terms and founded and led B2BWorks, the first major B2B online advertising network. He is a frequent speaker at the Business Marketing Association, Direct Marketers Association and American Business Media, where he is a member of the Digital Media Council. Furlong has also been named to BtoB's Who's Who and Crain's Chicago Top Internet 100 list.
"I joined Bizo as an advisor four months ago, and after spending time with the company, I realized that this opportunity is just too exciting to stay on the sidelines as an advisor," said Furlong, "I care deeply about ensuring that B2B publishers and marketers are effective in their transition to digital and Bizo's approach to market gives them an unprecedented opportunity to monetize their online audiences."
"Bill is a triple-rare combination in the B2B information industry," said Chuck Richard, VP and Lead Analyst, Outsell Inc., a leading analyst firm for the information publishing industry. "One, he is locked in on an unwavering vision of where marketing is headed. Two, he brings sleeves-rolled-up, hands-on entrepreneurial experience running companies. And three, Bill has decades-strong roots in the traditions, realities and peculiarities of the industry."
"Bill joining Bizo to run business development gives us a superstar to ensure successful partnerships," said Russell Glass, CEO and founder of Bizo, "He is an industry leader and recognized expert in B2B digital media - having him help us guide Bizo to long-term success is a huge win for us, our customers and our partners. "
Furlong will remain the chairman of the board of directors of Search Channel.
In a separate release today, Bizo released a number of its growth and customer metrics including its B2B publisher earnings average of $3.65 CPM, more than 100% above the industry average.
About Bizo
Bizo, Inc. is the world's first targeted B2B audience targeting platform and advertising network, and currently reaches over 45 million targeted business people across thousands of sites on the web. Bizo has created a new approach to online B2B marketing with precise ad targeting that's based on a prospect's bizographics - industry, functional area, seniority, size of company, education, gender, location and more. This unique understanding of a person's bizographics allows Bizo to anonymously deliver powerful ad targeting based on these attributes and behaviors.
| | - For a B2B marketer, Bizo allows marketers to target specific business audiences on publisher sites across the web to easily and affordably reach highly qualified audiences.
- For a publisher, Bizo creates new revenue opportunities and increases monetization of publisher audiences.
- For business audiences, Bizo decreases the volume of irrelevant advertising across the web. Bizo only utilizes anonymous information, ensuring complete user privacy.
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Bizo is privately held and based in San Francisco, CA.
Contact
Russell Glass, CEO
Bizo, Inc.
415-335-4054
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