Bizo Continues Rapid Growth, Customers Now Include 7 of BTOB Online's Top 12 B2B Advertisers
Company averaging over $3.50 CPM net to publisher partners.
Chicago, IL (PRWEB) June 10, 2009 -- At the Business Marketing Association annual conference, Bizo, Inc. the leading B2B audience targeting platform and advertising network, today announced recent growth metrics, including B2B advertiser and publisher stats including:
- More than 50 new sites have signed on to the Bizo Targeting Network in 2009 including BizTree, Lebhar-Friedman, MerchantCircle, McGraw Hill and Nielsen Business Media.
- Bizo's publisher partners are earning an average of $3.65 CPM for their unsold inventory with Bizo, over 100% higher than their average with other networks.
- Bizo is now working with 7 of BtoB Online's top 12 B2B advertisers, and has been the top performing network for 5 of the 7.
- Bizo's bizographic targeting data is being valued at $2.50 to $3.50 CPM, more than 150% higher than comparable consumer data.
- 25% of comScore's top 20 advertising networks are now using Bizo data to deliver business professional targeting capabilities to their advertiser clients.
- Over 200 sites now use Bizo Analyze, a free analytics product that enables website owners to measure the bizographics of their audiences.
When asked why Bizo is seeing such strong growth and success in a difficult economy, Russell Glass, CEO of Bizo said, "Bizo's goal is to give advertisers the ability to efficiently get in front of targeted business audiences on the best places across the web - we want to be their number one performer. Our advertisers are happy because we perform better than their other properties, and our publishers are happy because they make more than they can make with any standard advertising network like Google."
"Bizo has been a valuable partner," said Rachel Andreus at Publicis Modem, "it has been a pleasure working with the Bizo team." Raleigh Harbour, the Rubicon Project's VP of Ad Network Development, added, "the Rubicon Project's top priority is providing our ad network partners with safe, quality-driven inventory opportunities. Bizo is an extremely valuable partner and is consistently placed in the top tier of our premium inventory because of their quality branded advertisers and high CPM performance."
In a separate release today, Bizo announced that it has hired Bill Furlong, the former CEO and founder of B2BWorks, and former managing director of BtoB Magazine. Furlong will run Bizo's business development group and manage partnership strategy as VP of business development.
About Bizo
Bizo, Inc. is the world's first targeted B2B audience targeting platform and advertising network, and currently reaches over 45 million targeted business people across thousands of sites on the web. Bizo has created a new approach to online B2B marketing with precise ad targeting that's based on a prospect's bizographics - industry, functional area, seniority, size of company, education, gender, location and more. This unique understanding of a person's bizographics allows Bizo to deliver powerful ad targeting based on these attributes and behaviors.
| | - For a B2B marketer, Bizo allows marketers to target specific business audiences on publisher sites across the web to easily and affordably reach highly qualified audiences.
- For a publisher, Bizo creates new revenue opportunities and increases monetization of publisher audiences.
- For business audiences, Bizo decreases the volume of irrelevant advertising across the web. Bizo only utilizes anonymous information and allows users to edit their bizographic profiles, ensuring complete privacy and control.
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Bizo is privately held and based in San Francisco, CA.
Contact
Russell Glass, CEO
Bizo, Inc.
415-335-4054
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