Pepper Recognized as a 2009 MarketingSherpa Email Award Winner

Pepper has been recognized as a 2009 MarketingSherpa email marketing award winner for Best Email Opt-in Campaign. Hewlett Packard's B2B "Technology at Work Product Specific Editions" e-newsletter proved that incorporating a solid and targeted content strategy can deliver triple digit percent increases to subscriber engagement when compared to non-dynamic e-newsletter strategies.

Chicago (PRWEB) May 7, 2009 -- Pepper has been recognized as a Best Email Opt-in Campaign winner in the 4th Annual MarketingSherpa Email Marketing Awards. This prestigious award honors B2B and consumer marketers for successful email campaigns with exceptional results, measured by overall strategy, campaign goal and response rates.

Pepper was awarded for their work on Hewlett-Packard (HP)'s monthly B2B e-newsletter "Technology at Work Product Specific Editions". The campaign increased the overall engagement of the e-newsletter by providing commercial customers with content specific to their product ownership and decreased technical support costs by providing article tips on timely maintenance updates as well as content on how to decrease product downtime.

"This campaign impressed us because it's a text book case on how to use dynamic copy to benefit your customers and prospects. And if you want further proof that targeted emails work, HP Technology [at Work]'s open and click-through rates enjoyed triple digit percent increases when compared to non-dynamic emails," said MarketingSherpa award committee member.

The introduction of this product focused article-series within the e-newsletter helped HP showcase how the right content, to the right audience, at the right time could garner up to three times higher click-through-rates and increase loyalty to the program.

"Pepper's partnership with HP on this campaign was a key factor to its success," said Catherine Howard, HP Technology at Work Program Manager. "Their collaboration with the HP marketing teams to provide relevant and applicable product content to our subscribers is impressive."

As one of over 300 submissions, Pepper is pleased with the campaign's overall performance and recognition as a winner of MarketingSherpa's Email Marketing Awards in 2009. "We're thrilled. The email program is a great example of how relevant content delivered to the right person at the right time delivers positive bottom line results," said Brennen Roberts, Pepper's Managing Director North America.

More award information is available on the MarketingSherpa website.

About Pepper
Pepper, a Computershare company, is an integrated marketing and communication services agency, headquartered in Munich, Germany, with offices worldwide. Pepper's goal is to build customer value through the efficient and effective use of end-to-end strategic, analytical and creative services. Actions speak louder than words, but at Pepper, results speak for themselves. Find out more about Pepper's services at www.pepperglobal.com.

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